My Unfair Advantage

Venture’s Unfair Advantage

Brian. (2007, June 2). Prius Power. 
Retrieved from Flickr.com: https://www.flickr.com/photos/commorancy/527317755

Resource List in Venture:

1.      Sales Experience

a.       VRIN: This resource is very valuable, because you need to understand how to sell your product. How you’re going to make it appealing to your customer base. How you use your words will speak volumes. It’s like a Jedi mind trick. “Don’t forget a book to go with your gift”. This can be rare, because not everyone may learn the same selling techniques. My selling techniques will help keep competitors away.

2.      Emotional Intelligence

a.      VRIN: This resource can be rare, because it can be tough to control your feelings. Especially in a situation of an irate customer or employee. The majority of people’s initial reaction is to defend in an uncomfortable situation. They may make irrational, and quick decisions. In my past job experience, a store manager for the company I worked for was fired for an outburst on an employee. Emotional Intelligence is a very valuable resource, because it can increase collaboration, and resolve issues quickly with minimum damage. Staying calm, and pushing initial feelings or reactions to the side is key for success. Training employees with the same mindset will keep competitors away.

3.      Marketing Expertise

a.      VRIN: This is a valuable resource, because I have the knowledge to spread awareness about my product. My first internship was under a marketing director. With my past job experiences, and education through UF I have an advantage. I also have knowledge, and experience in Graphic Design. This combined experience can be rare, and is a great advantage to stay on top of competitors.

4.      Motivation

a.      VRIN: This is a resource that’s rare, because not everyone has the same motivation. Everyone can be motivated for different reasons, but it’s ‘why’ that gives you a little bit more of a push. Motivation is a valuable resource to have in any venture. It’s a part of what makes your venture a success. My motivated mindset can keep competitors away.

5.      Business Education

a.      VRIN: This may seem like an imitative subject, but it’s not. This can be rare, because not everyone has gone down the same path as you. You might have the same degree, but it’s your education that separates you. This is very valuable, because your education is what helped shape you. It depended upon if you were persistent, or held integrity. This is what will keep my competitors away.

6.      Bubbly Personality

a.      VRIN: This is a valuable resource, because it has the potential to create a fun and welcoming organizational culture. Providing a positive environment will radiate throughout your organization. It is also contagious. Having a positive attitude create value through relationships. I will have a lower employee turnover rate. Obtaining employees, will increase productivity. In return, this will help my business stand out and stay on top of competitors. “Believing in negative thoughts is the single greatest obstruction to success” –Charles Glassman.

7.      Leadership

a.      VRIN: Yes, there are many great leaders. Except leaders can lead differently. This is what’s rare. With my leadership, I will lead my team with inspiration and motivation. I will not look down upon them as if I was their boss, but as their teammate doing favors for one another. Their success is my success. If they lose their path, I will help lead them back. Leadership is very valuable, because it’s part of what will make your venture a success. “I alone cannot change the world, but I can cast a stone across the water to create many ripples.” – Mother Teresa.

8.      Creative Thinking

a.      VRIN: Creative thinking is valuable, because it’s what can help you stay on top of your competitors. Forward thinking is an element of creative thinking. Staying one step ahead can determine success. Forward thinking can be rare. Not many people can think of all possible outcomes of a decision before making it. Creative thinking will also bring innovation.

9.       Collaborative

a.      VRIN: Collaboration is very valuable to any business. What makes my collaboration rare is my network. I have created a network that can help me with future opportunities.

10.  Financially Competent

a.      VRIN: Being financially competent is a key to a successful business as well. Based on past experiences, this can be rare. Thinking logically, and having education in finance is very valuable. This will help with the startup of my venture, and also help determine options available in case of a downturn in the economy. According to statisticbrain.com, 46% of startups fail because of financial incompetence.

Top Resource:

Based on my VRIN analysis, I think my top resource is my business education. This is because it may be the rarest. No one has gone down the same path as I have. My education is what helped shape me as a person. I have had my struggles. I have met different people along the way that have opened up opportunities for me. These people helped start my network. They are also a part of what shaped me as a person. I am my own advantage, and this has staying power.