Interviewing Customers No. 2

Interviewing Customers No. 2

Opportunity:

 I developed an interest in baby monitors from a job I have had in the past. Since technology is continuously growing, you would think that audio baby monitors would be a thing in the past. However, it’s not entirely obsolete. From my findings, I believe that consumers who choose audio over video are not very tech savvy and generally request one for the fear of “hackers”. I feel as though monitors can be revolutionized if consumers were more knowledgeable about how people can hack into their systems, or if there was preventative information on the product itself. Monitors should be farther along with the technology that we have today. They should be able to do more than have true night vision, recording features, and send texts about baby’s status. Baby monitors should have the same features as we have on our mobile fitness devices. What about the baby’s heart rate and temperature texted to your phone?

Who:

 This project was really tough for me. Performing a full time job, and full time college left me little time to interview a good random grouping of people. When I was able to find time to search for people; it was dark, raining, or freezing outside. There was also a lot of people who did not want to be video recorded. I wanted to talk to them and ask permission first before acting like a news reporter. If I was still in a college town, it would have been much easier to run around campus asking other students. That type of environment would understand what I was doing. Since I had bad timing and weather conditions were not ideal, I went into the closest retail store and asked the manager if I could hang around and ask product questions to people. The random grouping I acquired were close to my age. Some had kids, and some did not. The people who didn’t have kids, and chose video were leaning towards tech savvy. Next interview, I need to reach out of my age zone. I need consumers older than twenty five.

Interview questions:

My questions I asked were:

·         Do you have kids? (open comfort question)

·         Why did you choose video/audio?

·         Do you think of yourself as tech savvy?

·         Are you concerned about hackers? Why/Why not?

·         Where do you think people who are concerned get their information?

·         If there was an extra safety feature or prevention information on the product, would that give you peace of mind?

Unfortunately, the random grouping I chose were mainly video monitor related. I believe that this was because I had the same generation of people. All of the people I interviewed were in their early twenties. The kind of change I would make to my questions is my final one. This question seemed to confuse a lot of people. I also need to create a flow chart to map out either/or questions for a more efficient response and data analysis.

Disclosure: The logos or company names in this video are not associated with this project.

                         

Learned from Opportunity:

                I learned a great deal from this opportunity. It definitely takes time to gather a good group for data. I learned what kind of people I should target. I should target people older than twenty five with kids. The people who were younger and didn’t have kids were not as viable with my data I was trying to conjure. I also needed to create a flow chart to efficiently map out my questions for better analysis.

Tips for Interviewing Customers:

•          A mall is a great environment to get a diverse grouping for your data. Especially if weather conditions or timing is not ideal.
•          Take time to make a target consumer feel comfortable in order to get more information.
•          Some people are going to give too much or too little information. Try to make it less like an interview and more like a conversation. This will help bring out the needed information, and be more comfortable. I was a bit nervous myself. My bubbly personality just helped make people feel a little more comfortable.